UV changing colors

SS 18 UV Change

IF Bags is an Italian brand, born in Milan and dreamt in some of the most beautiful Italian cities: Venice, Naples, Turin, Rome…these amazing places are our hometown cities. This collection is strongly inspired both by the food aesthetic and the typical summer patterns. It is a trip into our memories: our grandmas doing lasagna and melanzane alla parmigiana, our sunbed under striped beach umbrellas eating the greatest panini ever.


Sun is the big star, this is why we searched for a natural fabric which changes color under the sunlight, it is incredible watching these backpacks change when sunlight hits them, it is real magic. We could never have imagined our childhood fantasy would become real this summer.

Find out more about our collection